TYR Sunglasses

The better choice for comfortable, high performance cross-fit sessions.

Timeline

•  11 styles
•  10 months
•  Launch: SS 2021

Role

•  Design & development
•  Product & color strategy
•  Quality Control
•  Special order art direction

Tools

•  Paper modeling
•  Form Labs 3D Printing
•  SolidWorks 3D rendering
•  Adobe Illustrator
•  Figma
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Problem

•  User need for lightweight, comfortable eyewear that represents the TYR brand.

Phase II

In 2021, I created a new project to make the process of product development smoother and more interesting for partnership eyewear. The problem to address here was how can we confirm partner designs more efficiently by reducing the steps to be taken and reduce the focus taken from top line products. By solving this, timelines can be compressed, bottlenecks are reduced, and products can get on the shelves faster. To solve this, I experimented with bringing UX to the department through buy-in and prototyping. Although we did not move forward with this, due to a shift in priorities to footwear, you can observe my approach to the problem in Phase II of this case study.

See here for phase I focusing on product development

Overview

One of my initiatives at TYR is to move the custom design process to a digital platform. In collaboration with Marketing and Sales, I took the product story and packaged it for stakeholders to have a more level conversation with each other and with the athletes.
By creating an interactive product:

Strategy

To imagine where this prototype could take the company, I started with creating a list of what is needed using existing web photography to quickly get stakeholders on board:
  • Color options for: lenses, frame and temples, treatments, grips, and logos.
  • A large viewing space to see the components clearly.
  • Clearly communicate the limitations for color for specific components.
This was built in 2 parts simultaneously:
  • A web prototype: for athletes and partners to visualize their desired designs in an interactive manner. In its current MVP state it is a proposal to stakeholders to invest in a developer to incorporate all color options.
  • A presentation: an introduction to the product lineup that sales can use to present or send to the athletes and buyers directly.
CURRENT WORKFLOW
PROPOSED WORKFLOW
By creating an interactive product: we could increase engagement and increase workflow efficiency.

Development

WEB PROTOTYPE
Mobile viewing would definitely be advantageous with on-the-go athletes later, but to start, a desktop presentation was made for sales to present via video calls.
Starting with an overview, users can see the full line and compare the shapes/ sizes of each. ​​​
Then, from the menu, users can design their own in an e-commerce styled layout.
In the end, new information and shifting priorities to new department priorities made the project no longer relevant, however possibly in a different company that focuses solely on eyewear, this project could improve customer relationships and the omni-channel strategy.